Telemarketing is a critical piece of any multi-channel marketing program. The AH&A TM Department has raised over $50 million dollars for our clients using the telephone. With nearly 20 years of experience, 17 firms at our disposal and up to two hundred thousand contacts in a year, there is not another more experienced and strategic team in the business.
Through rigorous testing and innovative strategies we can make the following assertions regarding the value of telemarketing for any organization:
- Members who respond by phone can increase their long-term value by 40%.
- Sustainer programs can be doubled in just one year.
- An emergency TM campaign can be launched within hours so that members are up-to-date and taking action when time is critical.
- Members can be upgraded into mid-level and major donor levels at twice the rate using the phone.
- Some members should be contacted by phone earlier than others - timing matters
- The phone can do more than raise money - it can and should also bond members.
- Major Donors are very phone responsive.
We are confident that our telemarketing experts can make a difference in your program. Contact us to get started.