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Kim Cubine Wins Bronze at Stevie Awards

  
  
  
  
CCAH President Kim Cubine

By CCAH Staff | Our president, Kim Cubine, can add another accolade to her list of accomplishments. On Nov. 14, 2014 Kim was named a 2014 Bronze Stevie winner in the Woman of the Year - Advertising, Marketing & Public Relations category. The Stevie Awards program is considered one of the world’s premier business awards, placing Kim among an elite group of women executives and entrepreneurs.

CCAH Lending a Helping Hand for the Holidays

  
  
  
  

By Meg Kross Lee, Vice President of Client Services| Now that the calendar has turned to November, the holidays are just around the corner. For most of us, the holidays are a joyous season, bringing friends and family together and sharing good times and good cheer. It also is an important time to remember those who are not as fortunate as we are and do what we can to ease their burden.

GOTV? Aren’t you already on TV?

  
  
  
  
Secretary of State Alison Lundergan Grimes & Emily

By Emily Gallt, Copywriter | For some people, the turning of the leaves and the end of Daylight Savings Times means pumpkin patches and apple cider.

Only one week away - don't miss DMAW's Digital Day!

  
  
  
  
Digital Day 2014

By Brenna Holmes, VP of Digital | You may have seen this post on the DMAW's blog today, but I wanted to make extra sure nobody missed out on registering for the 2nd Annual Digital Day Forum. So read on, click through, register today and share - bring friends and colleagues who manage digital marketing and fundraising programs no matter the organization!

THERE’S NO VANILLA IN DIRECT MARKETING

  
  
  
  
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Omnichannel marketing is exactly what the name suggests, touching prospects and supporters across every channel and taking advantage of the multiple touch points available: television, print, radio, telephone, email, websites, digital and more. Ironically, though, omnichannel marketing is nothing like the term suggests. It is not the limitless outbound flow of messaging attempting to influence behavior without regard for the recipient. Omnichannel marketing places customers and their channel preferences uppermost.

Does Your Email Program Pass the Test?

  
  
  
  
Damien Shirley

By Damien Shirley, Account Executive | Right now, more emails are being sent than ever before. 240 million emails are being sent every minute, while your average email user receives roughly 140 messages per day.

Christmas in August – 5 Easy Steps to a December You’ll Remember

  
  
  
  
Chrissy Hyre

By Chrissy Hyre, Senior Strategist | We all know how important yearend is to hitting our fundraising goals. We start months in advance (like, now) to lay out our smartest, most strategic best. And it's important, because it funds our critical work the rest of the year.

Finding Inspiration at CCAH's Staff Retreat

  
  
  
  
CCAH Retreat

By Chrissy Hyre, Senior Strategist | At CCAH, we pride ourselves on always asking "what’s next?" But sometimes even we have to take a step back and remind ourselves that the question is not about our to-do list.

The Perfect Recipe for Prospect List Segmentation

  
  
  
  
Measuring Cup

By Sue Wong, Planner | With just a few ingredients, you can tailor every acquisition.

Igniting Change

  
  
  
  
Brenna Holmes

By Brenna Holmes, Vice President of Digital | Did you make it to the Bridge conference last week? I have to say I think it was one of the best in a long time — kudos DMAW and AFP DC. Each of the sessions I went to were well attended — from bright and early Thursday morning, to the keynotes/general sessions and the last sessions of the afternoon on Friday, which we all know can be a painful timeslot…

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