Posted on Tue, Mar 02, 2010
I hope that you enjoyed seeing all of the innovative packages this year as much as I did!
As promised, the seminar provided top notch suppliers with truly great ideas that can bring your packages to the next level.
Whether you attended to see what’s happening in the world of green initiatives, new packages that you could test in upcoming mailings, back end or front end premiums, or new list selection tools … it was all shown.
What was your favorite part of the day?
Mine was seeing just how many new ways there are to make the mail box more interactive – who says direct mail is dead?! And just how many of those ways are increasingly environmentally friendly! Check out these pictures of the exhibitors and some of their standout samples:
Each year attendees vote on the most innovative piece and this year’s winner was Ready Solutions and their super cool “Sac Pak” … a cloth bag that starts as the carrier (envelope) itself and unfolds to be a very usable premium – either a tote bag or backpack!
If you weren’t able to attend, I hope you followed our live
tweets last Thursday – AH&A is excited to bring direct mail online :)
Use the comments tool! We’d love to hear your thoughts about the seminar, our updates, or just the state of
direct mail in general…