By Shannon Murphy, VP of Production

 

 

Direct Marketing Association of Washington’s Innovative Formats and Inventive Techniques (IFIT) is for everyone - Copywriters, Creative Directors, Production Managers, nonprofit or commercial. Whether you have been in the industry for a long time or are just starting out, you’ll learn something new, I promise you that.

As co-chair of IFIT for the last few years, I have had the privilege to work with top-notch suppliers in our industry to showcase their latest and greatest techniques and formats.

A good friend of mine, Elise Buck asked me to help her in the venture all those years ago and we have had a ball – every year we can’t wait for the eve of this event. We get a room at the hotel where the seminar is being held, we order Chinese food and watch American Idol. One of the greatest things about our industry is the life-long friendships that you build while working hard for good causes.  

This year we have a cast of suppliers that will blow you away:

 

Some of the companies that will be showcased at Thursday’s session will bring cost savings ideas; they will bring packages that will increase your ROI. Showing these will make you look wicked smart in front of your clients and/or board when you can show them a package that will blow the doors off their current control.

Hope to see you Thursday at IFIT – whether you want to know more about the suppliers that will be presenting, the packages they will be showing or what happened on Wednesday night’s American Idol – the answers will be there.

 

If you can’t make it in person, be sure to follow our live tweets @ahadirect and check back with us here for updates and pictures from the seminar.